Brand Identity for an AI Startup

Cadentia is an AI startup using generative AI to enable new types of interactions between people, companies, and teams 24/7. Gut Studio began working with Cadentia in the company’s early stages to define its brand, core story, key messages and create a strong visual identity that communicates the brand core.

The collaboration was iterative from the start. We defined Cadentia’s brand and core story in tandem with product development, then crafted key messages and a slogan. The visual identity and logo evolved alongside strategy. We also designed the website layout and content, including brand photography.

In brand work, everything – even visual design – begins with the core story. For Cadentia, the logo itself reflects the brand’s deepest reason for being: meaningful conversations.

“The collaboration was the right combination of discussion and execution. The result was a world-class brand identity that met our expectations and will serve as the foundation for developing the company’s visual presence going forward. I highly recommend them – quality and expertise delivered in a clear and cohesive package.”
– Kai Kuikkaniemi, Co-Founder

Marek Sabogal, Cadentia