Olympus Care

How to reach busy decision-makers, doctors and nurses in hospitals when live meetings are not possible? A magazine was designed and produced for Olympus, a manufacturer of high-end medical devices, that would not be left unread on the break room coffee table. Five issues of Olympus Care have been published so far.

Publication concept design, visual identity, logo design, editorial work, layout design

“Our collaboration with Guts began during the COVID period, when our sales representatives were unable to visit hospitals to meet our customers. We decided to produce a series of three Olympus CARE magazines to keep our customers informed. The magazines were very well received, and we decided to continue publishing them after the pandemic. The collaboration has been pleasant and efficient. Deadlines are met and communication is smooth and easy. We are extremely satisfied with both the production process and the final result. The magazines are used in customer meetings, training sessions, events and onboarding of new employees. Thank you to the entire Guts team for the excellent collaboration!”
– Venla Benigni-Otte, Marketing Communication Manager, Olympus Finland