PAROC Trio — Concept Development
What we did
In February 2022, OC Paroc launched an innovation transforming façade insulation efficiency. The new PAROC Trio saves work hours, costs — and the environment — by replacing multiple traditional insulation layers with just one.
We were honored to develop the launch concept for both Finnish and international markets. The concept focuses on the product’s essential benefit: where two or three separate insulation layers were once needed, now just one is enough — One is enough — PAROC Trio.
We also handled visual concept design, the video script, production, and implemented activations from print ads to banners.
We were honored to develop the launch concept for both Finnish and international markets. The concept focuses on the product’s essential benefit: where two or three separate insulation layers were once needed, now just one is enough — One is enough — PAROC Trio.
We also handled visual concept design, the video script, production, and implemented activations from print ads to banners.
Insight
We wanted to visually emphasize the innovation behind the new building insulation. The product was modeled and illuminated in images and video so the innovation itself — the product peak — stands on a pedestal.
Our services
Concept development, visual design, copywriting, video scripting, video production, print ads, banners.
