Ponsse Sustainability Report

Ponsse, one of Finland’s most trusted brands and a manufacturer of forest machines, carries out extensive sustainability work and in 2023 wanted to elevate its sustainability reporting to a new level. The sustainability report was separated from the annual report into its own publication and designed as a 96-page inspiring edition.

We were responsible for the visual design of the report and the final editing of the texts. The publication’s visual identity, numerous infographics and the layout were designed as part of the project. A distinctive visual identity for Ponsse’s sustainability communication was also created.

The broader and more complex the content, the greater the importance of structuring, rhythm and information visualization.

“The report turned out visually and communicatively outstanding. The professionals at Guts approached the work with great ambition and carried responsibility for the project all the way to the end. I especially appreciated that I could rely at all times on Guts’ project management and the quality of the final result.”
– Katja Paananen, Chief Responsibility Officer, Ponsse

Ponsse, Third Rock