Witraktor Marketing Strategy

What we did
We had the pleasure of supporting Witraktor, part of the international multi-industry group Wihuri, in their strategy work. Witraktor imports and sells John Deere agricultural and environmental care machinery.

Together with the client, we created a marketing strategy closely aligned with Witraktor’s overall business strategy, making marketing more long-term, goal-oriented, and impactful. In addition to the strategy, we also assisted in preparing the annual marketing plan for 2026.